We promote games in our client, on our website and on social media to help make sure they get all the playtime and attention they deserve. We also want to make sure that the service and experience we offer is of the highest possible quality. Our design team will use your assets to create images fit for our platform and promotional outings.
These assets are required to integrate your game(s) in the Utomik platform. By sending us your assets, you allow us to use them for marketing and communication purposes in our own media and in advertisements.
Note: We strongly recommend you to submit your most up-to-date art assets at least 14 days prior to the release of your game on Utomik. We strive to update your assets as timely as possible. However, for the update requests that are submitted later than 14 days prior, we cannot guarantee to be able to process them in time for the release.
Integration of your game(s) is not possible if any of the must-have assets are missing.
Nice-to-have assets are essential for additional promotion and professional representation of your game(s) in Utomik’s own media (website, email, social & PR)
These assets are needed for the Utomik platform and our own website.
It's important that they don't have any references to other platforms, such as Steam, GoG, Humble, XBox, Playstation, or Switch.
This image shows up in the Utomik app and on the Utomik website as a search result for your game. The logo of your game needs to be visible. It should be stripped of references to other platforms (such as inserting a Playstation box art or an XBox logo). Age ratings and other logos should also be removed.
These images come in 4 sizes, and are used exclusively inside of the Utomik app. When featuring games in our carousel, some of these images will be shown depending on the screen size of the player. We recommend using the same design for all 4. No logos should be visible here. Important aspects should be vertically centered, as the bottom and top may get cut off slightly depending on the screen size.
We ask you to send us a minimum of 5 and a maximum of 10 screenshots to be included that give us a good idea of your game as a whole. These will be shown on the Utomik website and on our platform in a carousel. No logo should be visible.
The Utomik website and app only showcase 1 trailer, so please give us the trailer that's either most recent or most representative of the game. Extra trailers and gameplay footage are also more than welcome in the bonus section (see below). Please note that we ask for a clean trailer without references to other platforms.
This clip will be used on our website to give a short but solid impression of your game.
The clip should have:
- Audio just like a trailer would
- Representative gameplay
- Something unique about the game
- Cutscene/story beats when applicable
- Keep your focus/content centered
These assets are required for marketing purposes.
You may find the template here. The YouTube thumbnail may be used during promotion. No logos should be visible here.
When your game is released, we will give it a spot in our weekly newsletter. Out of the releases of that week, one game will be the headliner of such a newsletter. This image is the header image for that mail. No logos should be visible here.
We need a HD version of your game logo on a transparent background. We prefer a vector-based file type such as Illustrator, or .EPS.
High-quality key art is extremely useful to promote your game on social media. We'd love to attract extra attention to the fact that your game is on Utomik, so please provide any digital art that you have and would like us to use.
Have you already made cool art for Twitter, Instagram or Facebook? We'd love to re-use it. Whether it's a serious ad for your game or just a funny meme or promo, we'll use it to both of our advantages on our own channels.
Additionally, we will provide these images to our partners (3rd parties), who can use the art to advertise their cooperation with
Utomik in their own channels. That way, only approved promotional images by your own hand will be used to draw attention to your game being available on Utomik.
Making character cut-outs can be hard, and occasionally, not quite up to standards. However, in some of our formats we really enjoy the versatility of working with freestanding characters or game items. For instance, we use art like that on our genre pages. We'd appreciate any freestanding art you can provide.
We tell our users about your game to help them find the content they love to play on our platform and on our website. If you already have a Steam page, we use the information that's there to fill our own media as well.
If you don't have a Steam page, or it doesn't contain much writing, we'd like to invite you to send us the content you feel we should know about and communicate to our users. It will reflect well on your game if the descriptions, USPs and other appealing facts are clear.